RETURN ON INVESTMENT (ROI)

Consideration should be made before the telemarketing project as to the potential ROI based upon a conservative estimate of results.

“Outsourced telemarketing firms can take over certain tasks, such as qualifying, prospecting or setting appointments, leaving your salespeople to do what they do best – talk to customers face-to-face.”

We have created a ROI Spreadsheet to help you calculate your expected return from a telemarketing pilot project.  You should consider a formula that estimates:

        1.  Number of calls completed
        2.  Number of contacts with decision makers
        3.  Number of qualified appointments generated
        4.  Your closing to appointment ratio
        5.  The average lifetime value of a new client
        6.  New sales revenue minus telemarketing investment

This final amount should be three or more times the telemarketing investment depending on other costs involved in acquiring new clients.  We would be happy to provide conservative statistics to help you determine your potential ROI.

Please click on the Excel icon above to download the ROI Spreadsheet.